Travel And Tourism Marketing

Travel And Tourism Marketing

Travel And Tourism Marketing

As the old saying goes, “It’s Business before Pleasure.” But inherent in the definition of a tourist is pleasure, so when does a business traveler, by definition, become a tourist? It would seem that the connection is too close to call.

According to the Africa Group, world tourism is estimated to be worth US $1,986 bn. Of that, who knows, perhaps 15% is business tourism. Eurostat, for instance projected that, “on average over the year, business trips represented around 15 % of all trips made by EU residents.” So what is business tourism?

What is Business Travel and Business Tourism

As Swarbrooke and Homer pointed out in their 1994 book, Business Travel and Tourism, “business travel and tourism is a diverse field…covering at least fifteen forms,” including the following selection, the most important followed by an asterisk*:


  • Travel And Tourism Marketing

    Travel And Tourism Marketing

    Travel And Tourism Marketing

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